Digital marketing comprises of social media, marketing automation, pay-per-click, search engine optimization and many more that has become a go-to strategy for businesses. The innovation of technology has led many consumers to spend a lot of their time using mobile phones to engage on social media, searching the web, and checking emails.
Digital marketing became a go-to strategy from small to large businesses because of its effectiveness in building trust, driving sales, and strengthening brand awareness. However, even if marketing online is one of the best ways to improve brand awareness, a lot of mistakes can be done easily, especially if you don’t know the basics.
These mistakes can affect your lead conversions, sales, and traffic generation significantly. Thus, here are the biggest digital marketing mistakes in 2020 that you should completely avoid.
1) Failing to set goals ( Maintaining status quo).
Often times we have heard that maintaining status quo keeps your business focused and growing, but in digital marketing is not the same. The stage keeps on changing and improving. In addition, there’s a saying that goes “failure to plan is planning to fail” and it’s directly applicable to digital marketing campaigns. Failure to set goals is an almost guaranteed way to ensure the failure of your campaigns.
Before you jump into executing your digital marketing campaigns in 2020, you need to establish what your objectives are and outline a set of measurable goals that support each objective. Without goals, you’ll never be able to measure your success or identify areas where your campaigns need additional support or require a shift in strategy . It will also be difficult to justify future digital marketing investment if you can’t demonstrate progress against a set of goals.
Last year, you’ve perfected your digital marketing strategy in 2019. Great! Now get ready to change it. Digital marketing continues to evolve as consumer behaviors change. Engagement and click-through-rates (CTR) are up for paid search, but have continued to decline for digital display advertising over the same period. The cost-per-click (CPC) for paid search has continued to rise too, and as engagement grows, marketers need to plan that media will cost more than it did a year ago. Have you been spending the same amount with Google quarter after quarter? It’s time to reassess that number.
2) Not attending to your Analytics.
At this juncture, you need to pay attention to your last year analytics, and work on it towards achieving an advanced goal this year. When it comes to digital marketing, there’s no such thing as “set it and forget it”. Campaigns require constant maintenance and oversight, and that means checking in regularly to measure performance. That’s not to say you need to sweat every single day-to-day change in your website visitor metrics, but you should be paying attention to macro trends. It’s important to focus on the whole picture when it comes to campaign and channel performance. For example, the channel that provides the highest volume of traffic may provide the lowest quality of leads, so looking just at referring traffic won’t give you a holistic understanding of performance.
Your analytics will not only help you to understand your customers, it will help how you market to them. It will pinpoint where successes are made. For instance, i discovered that lots of good businesses online, are losing viable customers through their delivery system.
3) Less Meaningful Interaction.
Having a meaningful interaction with less sales-focused, will generate more traction from social media spend. In 2020, build a healthy interaction that would have sense of humour, and would concentrate more on your customers. The content of your interaction should encompassing. It should always address the customers emotional, physical and economical well being. It should speak to their real environment, and contain an more meaningful interaction.
4) Do not underestimate Social media influencers.
Social media influencers and YouTube celebrities have become aspirational heroes and trusted resources for millions of followers and fans. Is there a place for influencers in the serious, life-and-death business of medicine? Instead of paying someone to create a post about your organization, you could team up with someone from within (like a doctor or nurse) who is charismatic and knowledgeable on a topic you want to promote. This partnership could save you money and build credibility for your brand.
The impact of social media influencers can not be over emphasized. With social media influencers, you can potentially gain access to target audiences that you might normally struggle to reach. over the time, most online entrepreneurs have underestimated the influence and power of social media influencers and celebrities. make it a point of duty, to engage social media influencers for your brand. It would speak volume about your business and you will be able to reach your expected audience and generate leads and sales.
Digital marketing is constantly changing. That’s good because it keeps our jobs interesting, never stagnant. But keeping up with all these changes on top of our other responsibilities is a challenge. That’s why every year we release a healthcare marketing trends report to address the most important changes coming in the next year, and give you steps on how to handle them.
Avoid these mistakes and many more, and you will definitely keep up with the changes. Especially with the digital marketing trend in 2020. https://neilpatel.com/blog/marketing-trends/